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Ad Writing
Creating the 'hype'
Let's go back to the better mousetrap again.  You marketed it, and the world took notice.  But how did you get the world to buy it?  The 'hype'.  The name upon which you hang your campaign.  The slogans, the flashy sayings, the punchy dialogue that people remember for  the rest of their lives.  'Coke is it.'  'Where's the beef?!' and 'Do the Dew' to name a few.

The average consumer is exposed to more than a thousand advertisements each day, whether they come from a 400-channel digital cable television, personal video recorders, highway billboards, email, web sites or magazines and newspapers.  We live in a world controlled by the media, which is fed with the curiosity of billions of minds.  We learn, grow and even go to sleep with images, songs and visuals stuck in our heads.

The right words, those slogans, flashy sayings, and punchy dialogue, speak volumes about the personality and the attitude of the company, not to mention the services or products it represents. It is very important to make sure that the right message not only reaches your customers by also motivates them to buy.

While Scribes Unlimited is not a licensed copywrite service, and it has no affiliations to any advertising agencies, that certainly does not stop us from assisting in this area.  We have a high degree of education in the media arts among our folds, and we have helped a few customers launch their businesses or careers with catchy slogans, business names and trademarks.  We do not pretend to be as highly-qualified as many of the big advertising agencies downtown -- but we think we're just as creative and skilled.
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